Combining innovation and the understanding of human emotion, ADMANITY® created The ADMANITY® Protocol, the world’s first, test-based, brand analysis that provides any business with affordable, expert level advertising, marketing, and communications advice.

Developed by advertising and marketing professionals, The ADMANITY® Protocol is a fully digital, four-element system that initiates with a proprietary, algorithm-based test, typically taking about five minutes to complete. The results of each test identify the most effective emotional characteristics for your business, which are presented in the second element, your custom-built Brand Brief. This 4-6 page document provides immediate insight and reveals how your brand will be ideally perceived by potential customers. The third element is the strategy-based Brand Attraction Report, a 150+ page document specific to your brand’s emotional characteristics. Your Personal Portal provides access to view both your Brand Brief and Brand Attraction Report documents, and is the fourth element. Additionally, within your Personal Portal is access to ADMANITY® U, a virtual library of videos, blogs, case studies, and podcasts, ADMANITY's answer to providing virtual and ongoing professional advice to you.

Based upon the fifteen emotions that have historically and consistently been used to sell to consumers, The ADMANITY® Protocol identifies and reveals the same advertising and marketing formulas, tactics and strategies the “big brands” have successfully used for decades. Sharing this knowledge allows ADMANITY® to support its mission to help the small business compete more effectively in their marketplace.

The algorithm and test, developed over 7 years, were created by Brian Gregory, a former publisher, advertising executive, and entrepreneur. The company was founded by Gregory, the company’s CEO and product architect, and Roy Regalado, a former ad agency president and entrepreneur who now leads ADMANITY® as its president and brand mastermind. Chris Whitcoe, a software engineer and entrepreneur, is the Chief Technology Officer for the company. Kelle Steinecke, a former CMO and Executive VP with experience in multiple industries, is ADMANITY’s Chief Marketing Officer.

ADMANITY® is a registered trade name of ADMANITY, LLC.