Rounding the bases w/Joel Goldberg
Building Your Brand with Emotion
Before you can sell your brand to the world, you have to know what attracts the world to your brand. So how do you do it? By tapping into the power of emotive marketing, not to sell, but to attract. Brian Gregory, the CEO of Admanity, a marketing consultant firm, joins Joel Goldberg to discuss the next generation in marketing, which is to tap into the emotional side of your advertising to draw in your audience.